The new feature is “a generative, expressive and realistic AI DJ that delivers a personalized lineup of music and commentary to each user, for all those times you don’t know exactly what you want to hear,” Spotify chief R&D officer Gustav Söderström tweeted. 9.4K Save 712K views 3 months ago WSJ Spotify Tech Spotify is the leader in music streaming, thanks in part to its AI-driven recommendation algorithm. If you aren’t into the playlist that the DJ is playing, you can click on the “DJ” button to skip to the next genre or mood. The feature also constantly refreshes the lineup based on your feedback. The same institution is behind DALL-E 2 and ChatGPT. And its something completely different: an AI DJ. It has presented a personalized AI DJ that operates on OpenAI’s generative AI technology. Watch out, Google, Bing, and ChatGPT: Spotify is the latest tech company to launch a big, new AI feature. In Spotify’s short term, they have acquired many data and machine learning-focused companies. Spotify has been making active efforts to stay agile and well equipped for the advances made in machine learning in recent years. Uncover the power of playlist personalization with the new Spotify DJ feature. Hence, Spotify does not ensure that Third-Party Apps and Devices will be adapted to the Spotify Service. Spotify’s Machine Learning Innovation Strategy. To create the voice model for the DJ in its initial release, the company turned to its head of cultural partnerships, Xavier “X” Jernigan, who previously served as one of the hosts of Spotify’s first (and personalized) morning show, “The Get Up.” Jernigan’s voice is the first model for the DJ, and “we’ll continue to iterate and innovate, as we do with all our products,” Spotify said.īased on your music-taste profile, the Spotify DJ will scan new releases that it predicts you will like or resurface songs that you have had on repeat in the past. Learn how the new Spotify AI improves your music listening with a new Virtual DJ. The feature uses an AI text-to-speech engine from Spotify’s Sonantic acquisition last year. Also, just like a human DJ, Spotify’s DJ provides ongoing commentary about the tracks and artists it’s playing. Spotify: Fighting Commoditization with AI. Spotify uses three key AI technologies to drive its recommendation software: collaborative filtering, natural language processing (NLP), and audio models.
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